Ever since it surfaced in 2005, YouTube has remained to be the go-to platform for many online entrepreneurs. The platform’s ability to incorporate audio-visuals makes it one of the best places for you to share and interact with your audience. However, to attract more viewership and get paid for doing so, you will need to tweak your YouTube channel in a couple of ways. As you may already know, there is a lot of competition on YouTube. You, therefore, have to ensure your content stands out from the rest.
Below are 5 essential tips on how you can optimize your YouTube channel and take it to the next level. Before we look at some of these tips, we highly recommend you kick things off by creating accounts on different social media platforms such as Instagram, Facebook, and Twitter. Sharing your videos on these platforms will significantly help in channelling more viewers to your YouTube videos.
Use the Right Keyword
It is nearly impossible to rank on the internet without using the right keyword. This is why keyword research is the first and most important step towards creating a YouTube video. If you are just starting out, you are probably wondering – how do I know which keyword is perfect for my channel?
First, you must know what information you are trying to disseminate. Is your content educational, inspirational, or humorous? Depending on what you want to share, find the right set of words or phrases that your viewers may key in when looking for that content. For instance, in this article, we prioritized the keyword ‘YouTube Channel’ so that you can easily find it when looking for ways to optimize your channel.
Come Up with Interesting Content and a Trailer to Encourage Viewership
Now that you know the keywords you are expected to use, it’s now time to blow people’s minds away. If you have already been creating content, look at some of the feedback given by your readers. Is it positive or negative? If it’s the latter, you will need to make some changes. Look at what others in your niche are doing. Don’t copy but emulate or most importantly gain inspiration.
Another pro tip while we are still talking about content, most people online are impatient. Not everyone will have time to look past the first thirty seconds of your videos. You can counter this by creating suspenseful trailers that will leave them wanting more. Also, posting long content is a plus because you will cover everything a reader may want to know.
Craft a Catchy Description
Before clicking play, most people read the description below to assess whether the information provided will be useful to them. Without a description, it can be easy for your content to be overlooked. Other than the description, consider adding subtitles so that your content is easier to digest by everyone.
Interact with Your Viewers
One thing that a growing YouTube channel should avoid is ignoring viewers’ comments below their videos. Interaction is a key factor when it comes to ranking. Creating interaction improves your organic reach. And this can also channel more viewers to your video. Because the more you interact with viewers, this can urge them to share your content on their social media and this will go a long way in increasing views.
No One Can Avoid a Catchy Title
Have you ever found yourself on YouTube looking at certain videos only for you to jump ship to something else that is completely irrelevant towards what you were looking for? Well, this is the power of catchy titles. Before publishing a video, ensure you use the most captivating header you can find.
The Bottom Line
With these 5 tips, you can be assured of observing a steady increase in the number of likes, viewers as well as subscribers. And never forget that content matters. As long as you share accurate and useful information, more viewers will come your way.